We are happy to introduce a new feature in Micropoll – Customized Preview Pages. The new menu items on your left will include the ‘Edit Preview Page’ which will lead to the page where you can change your Preview page skins. This is the page where your community interacts using the Facebook comments plugin. At this point, we have six great looking skins to help you catch the attention of your pollers. Happy Polling! - click on the image above to get a larger view of how this looks like.
Analytic geeks in demand
According to latest poll results from KDNuggets , salaries of analytic professionals have gone up in 2011.
The analysis was based on about 250 respondents, from which 78% worked for a company, 18% for a University, and about 4% were self-employed.
The average US salary was estimated as $113,000, up about 10% from 2010.
This article was cited in ReadWriteWeb last week. Even though enterprises are investing in analytics type software, the key ability is to find the resources who can help in the process of funnelling relevant information through the software, analyze the results and produce relevant reports.
On the customer analytics front, it is gettting more interesting. The world has gone social. Conversations are happening all around us at lightning speed. People are making connections. Sharing their stories. And they’re waiting for businesses to listen to them. We enable that dialog, collaboration, and knowledge sharing across the enterprise. We know that “business as usual” is a foreign concept in the social world. And different platforms are revolutionizing how we communicate at work by harnessing the power of our social networks. The ‘analytic geeks’ now have to make sense out of these complex interactions.
Super Bowl Study
Last year TV commercials for Doritos during the big game helped PepsiCo’s tortilla-chip brand achieve the highest net improvement score of any Super Bowl advertiser, while GoDaddy.com’s ads did the most damage, according to surveys from comScore’s annual Super Bowl research, which included both pre- and post-game surveys, measured various aspects of media use and ad preference during the big game.
Game Day Mobile Usage
Last year the internet played an important role in the Super Bowl Sunday festivities, with two-thirds of those who watched the game indicating that they went online at some point during game day. Approximately 41% of respondents say they used the internet during the actual game and 30% used their mobile phones for texting and browsing. 9% of respondents said they voted for the Super Bowl MVP via text messaging.
With the increase of smart phone penetration year over year we expect the mobile participation percentages to increase as well.
This Sunday — SUPER BOWL SUNDAY — four research firms are doing the first ever mobile ethnographic study of Super Bowl watchers. And they are using SurveySwipe to do it.
How to Participate
- Download the SurveySwipe mobile App. If you’ve already downloaded the app, you don’t have to download it again, just be sure to update the app if and when it gives you the option.
- iPhone users will get a push notice after half time.
- Respond to the surveys that will test ad recall as well as ask you to take pictures of your location and the brand you’re interacting with.
Participate in your Super Bowl !
Case Study: Value Research Online
Value Research is a company that follows methodologies which include heavy data analysis and ratings. They started using Micropoll with their primary goal of understanding audience investing habits.
Because of their strategy to provide relevant investing content to their loyal investing audience, the type of content had to be relevant to their investing behaviour.
Download the case study by clicking on the image above or click here to understand how Micropoll helped Value Research understand their investor audience better.
More info:
- Value Research : http://www.valueresearchonline.com/
Top 5 Articles on Micropoll Blog for 2010
Unlike everyone else, we decided to post our ‘Top’ collection on New Year’s day. We have reviewed our last year’s posts and put them here.
1. Polls for Bottom up research for Startups
3. 4 Tips to reduce Power Imbalances in your Poll Results
4. Is your offline marketing working?
5. Hick’s law – Why polls should have less options
As we look back in 2010, we have noticed that one of the biggest impacts to polling participation has been the influence of social media. Facebook and twitter has led to more participation in polls. Companies are using polls to quickly get feedback from their online visitors. We will see these trends to continue upwards in 2011.
What is more discussed than world poverty and hunger ?
GlobeScan on behalf of BBC World Service, showed corruption was particularly likely to have been discussed by developing-world citizens, including respondents in Kenya (63%), Nigeria (49%), Indonesia (45%), and India (30%).
The findings show that more than one in five (21%) of those polled said they had discussed corruption and greed with friends and family over the past month, making it the most talked about global problem, ahead of climate change (20%), extreme poverty and hunger (18%), unemployment (16%), and the rising cost of food and energy (15%).
So when we head into the Christmas Season, let us all make an attempt so that our goodness and generousity gets highlighted more in the media than the corruption which seems to be more prevailing.
How Polls could influence US policy
I do not know how I missed this article on TreeHugger which mentioned an
interesting turn of events. Basically, the tale begins more than a month ago, when the well-known pop science publication Scientific American launched an online poll asking its readership various questions about climate change and related policy issues. As so often happens when well-known publications publish online polls on controversial topics, less-known ones took the opportunity to skew the results.
Long story short, the poll got hijacked. To the query “The Intergovernmental Panel on Climate Change [the nonpartisan international group that helps synthesize climate science] is …” the majority of respondents said it’s “A corrupt organization, prone to group think, with a political agenda.”
And lo behold, at a congressional hearing, Patrick Michaels, a leading climate skeptic and member of the libertarian think tank the Cato Institute, presented testimony. Among the evidence for his recommendation that Congress ignore the threat of climate change? Not one, but two of the results from the Scientific American poll.
