According to latest poll results from KDNuggets , salaries of analytic professionals have gone up in 2011.
The analysis was based on about 250 respondents, from which 78% worked for a company, 18% for a University, and about 4% were self-employed.
The average US salary was estimated as $113,000, up about 10% from 2010.
This article was cited in ReadWriteWeb last week. Even though enterprises are investing in analytics type software, the key ability is to find the resources who can help in the process of funnelling relevant information through the software, analyze the results and produce relevant reports.
On the customer analytics front, it is gettting more interesting. The world has gone social. Conversations are happening all around us at lightning speed. People are making connections. Sharing their stories. And they’re waiting for businesses to listen to them. We enable that dialog, collaboration, and knowledge sharing across the enterprise. We know that “business as usual” is a foreign concept in the social world. And different platforms are revolutionizing how we communicate at work by harnessing the power of our social networks. The ‘analytic geeks’ now have to make sense out of these complex interactions.
Last year TV commercials for Doritos during the big game helped PepsiCo’s tortilla-chip brand achieve the highest net improvement score of any Super Bowl advertiser, while GoDaddy.com’s ads did the most damage, according to surveys from comScore’s annual Super Bowl research, which included both pre- and post-game surveys, measured various aspects of media use and ad preference during the big game.
Game Day Mobile Usage
Last year the internet played an important role in the Super Bowl Sunday festivities, with two-thirds of those who watched the game indicating that they went online at some point during game day. Approximately 41% of respondents say they used the internet during the actual game and 30% used their mobile phones for texting and browsing. 9% of respondents said they voted for the Super Bowl MVP via text messaging.
With the increase of smart phone penetration year over year we expect the mobile participation percentages to increase as well.
This Sunday — SUPER BOWL SUNDAY — four research firms are doing the first ever mobile ethnographic study of Super Bowl watchers. And they are using SurveySwipe to do it.
How to Participate
- Download the SurveySwipe mobile App. If you’ve already downloaded the app, you don’t have to download it again, just be sure to update the app if and when it gives you the option.
- iPhone users will get a push notice after half time.
- Respond to the surveys that will test ad recall as well as ask you to take pictures of your location and the brand you’re interacting with.
Participate in your Super Bowl !
Value Research is a company that follows methodologies which include heavy data analysis and ratings. They started using Micropoll with their primary goal of understanding audience investing habits.
Because of their strategy to provide relevant investing content to their loyal investing audience, the type of content had to be relevant to their investing behaviour.
Download the case study by clicking on the image above or click here to understand how Micropoll helped Value Research understand their investor audience better.
Unlike everyone else, we decided to post our ‘Top’ collection on New Year’s day. We have reviewed our last year’s posts and put them here.
1. Polls for Bottom up research for Startups
2. How often do you stretch?
3. 4 Tips to reduce Power Imbalances in your Poll Results
4. Is your offline marketing working?
5. Hick’s law – Why polls should have less options
As we look back in 2010, we have noticed that one of the biggest impacts to polling participation has been the influence of social media. Facebook and twitter has led to more participation in polls. Companies are using polls to quickly get feedback from their online visitors. We will see these trends to continue upwards in 2011.
GlobeScan on behalf of BBC World Service, showed corruption was particularly likely to have been discussed by developing-world citizens, including respondents in Kenya (63%), Nigeria (49%), Indonesia (45%), and India (30%).
The findings show that more than one in five (21%) of those polled said they had discussed corruption and greed with friends and family over the past month, making it the most talked about global problem, ahead of climate change (20%), extreme poverty and hunger (18%), unemployment (16%), and the rising cost of food and energy (15%).
So when we head into the Christmas Season, let us all make an attempt so that our goodness and generousity gets highlighted more in the media than the corruption which seems to be more prevailing.
I do not know how I missed this article on TreeHugger which mentioned an
interesting turn of events. Basically, the tale begins more than a month ago, when the well-known pop science publication Scientific American launched an online poll asking its readership various questions about climate change and related policy issues. As so often happens when well-known publications publish online polls on controversial topics, less-known ones took the opportunity to skew the results.
Long story short, the poll got hijacked. To the query “The Intergovernmental Panel on Climate Change [the nonpartisan international group that helps synthesize climate science] is …” the majority of respondents said it’s “A corrupt organization, prone to group think, with a political agenda.”
And lo behold, at a congressional hearing, Patrick Michaels, a leading climate skeptic and member of the libertarian think tank the Cato Institute, presented testimony. Among the evidence for his recommendation that Congress ignore the threat of climate change? Not one, but two of the results from the Scientific American poll.
A poll conducted by market research firm Penn Schoen Berland, asked regular viewers of late-night TV about themselves and their habits. I consolidated the results into a table to see what interesting traits you can see among audiences. I don’t watch late night shows and wanted to know where I would fit in, in the event that I wanted to be a late night show watcher.
Since I watch the cartoon network and drink red wine, I see me fitting into the Conan-Jay camp . What about you folks ??
The poll also found that if all late-night shows aired at the same time, 23 percent of respondents would watch Leno, 15 percent Letterman, 11 percent O’Brien, 10 percent Stewart, 10 percent George Lopez and 8 percent Craig Ferguson. Only 3 percent said they would watch Jimmy Kimmel. Look’s like Jummy needs to get his act together, literally !.
Clinical trial costs are skyrocketing amidst patient shortages, fewer drug approvals and limited growth in the number of available clinical investigators. At the same time, companies face stringent demands for more safety data — and patient recruitment stands as a pivotal roadblock. As pressure mounts and competition for patients intensifies, superior trial teams build resilient strategies for attracting and retaining patients, and their efforts are backed by sufficient resources.
Integrating recruitment into formal trial structure and process is always the challenge. Usually this requires the expertise of a full time patient recruitment specialist or a group of them.
We overheard an interesting initiative from ResearchAccess about how online research is helping with clinical trials.
Corengi (short for “clinical options research engine”) is a website that allows patients to find out which clinical trials are clinically appropriate for them. It turns out that for type 2 diabetes, there are almost 400 clinical trials ongoing in the United States. Any one patient, however, will be qualified for less than 10% of them. Corengi has a simple medical questionnaire that allows them to eliminate some of the trials and focus on those that might be appropriate. (For example, if, for a specific trial, it’s required that a patient is on insulin – and the patient isn’t – it hides this trial from the match results.) Corengi includes a comprehensive set of trial data updated on a daily basis from federal sources such as clinicaltrials.gov.
Go check them out!
Most Politicians will tell you they do not take notice of polls that go on at all times of the year. But the truth of the matter is that polls are so integrated into the public sphere that to ignore them totally would be almost politically fatal, and to pretend to is to insult the public intelligence.
Polling goes back as far as 1824 when two newspapers conducted a poll to determine the preferred US presidential candidate, they have been a part of the fabric of life since then. And not only for US citizens but across the whole world, when Barak Obama was running for office, polls were conducted from Japan to Kenya, China to Australia; we were all exposed to it.
But just how significant and truthful for that matter, are these polls?
More often than not, you will not be told how these polls were conducted unless they were carried out by professional organizations such as Gallup. And we all know the temptation to be biased when conducting your own little mini election. Add to this the fact that most polls hardly cover a decent percentage or the right representation of members of the public. Polls turns out to be one of the ways the media tries to add some legitimacy to their news.
We all know the signs; ask yourself how many times your opinion has been sought before you saw the results on the news.
Quoting from OpenForum :
Design thinkers gather information that helps us understand customer experiences. Once we understand the people surrounding our business challenges—their needs, desires, problems and aspirations—we can identify relevant business opportunities. Then we experiment our way forward, prototyping new solutions and getting these solutions out in front of customers as early as possible. As we prototype, we learn from people by observing, gathering feedback, and refining our approach. This central iterative cycle of learning—trying out new business possibilities, gathering feedback and refining the ideas—is what makes design thinking unique.
If you consider yourself to be a design thinker, what tools do you use to gather information about your customer’s experiences. Do you poll them, ask them to fill out survey, or do you do you call them in to research groups?. Do you have a less interrupting way of observing your customers ? .
Check this mindmap to see how the simplistic process looks like.