With much pleasure, I would like to announce that QuestionPro our highly successful peer company has acquired PollBob . There is going to be a lot of excitement and new work and features here at Micropoll to leverage the strengths of this acquisition especially on the mobile front.
Read up more on this here.
Last year TV commercials for Doritos during the big game helped PepsiCo’s tortilla-chip brand achieve the highest net improvement score of any Super Bowl advertiser, while GoDaddy.com’s ads did the most damage, according to surveys from comScore’s annual Super Bowl research, which included both pre- and post-game surveys, measured various aspects of media use and ad preference during the big game.
Game Day Mobile Usage
Last year the internet played an important role in the Super Bowl Sunday festivities, with two-thirds of those who watched the game indicating that they went online at some point during game day. Approximately 41% of respondents say they used the internet during the actual game and 30% used their mobile phones for texting and browsing. 9% of respondents said they voted for the Super Bowl MVP via text messaging.
With the increase of smart phone penetration year over year we expect the mobile participation percentages to increase as well.
This Sunday — SUPER BOWL SUNDAY — four research firms are doing the first ever mobile ethnographic study of Super Bowl watchers. And they are using SurveySwipe to do it.
How to Participate
- Download the SurveySwipe mobile App. If you’ve already downloaded the app, you don’t have to download it again, just be sure to update the app if and when it gives you the option.
- iPhone users will get a push notice after half time.
- Respond to the surveys that will test ad recall as well as ask you to take pictures of your location and the brand you’re interacting with.
Participate in your Super Bowl !
GlobeScan on behalf of BBC World Service, showed corruption was particularly likely to have been discussed by developing-world citizens, including respondents in Kenya (63%), Nigeria (49%), Indonesia (45%), and India (30%).
The findings show that more than one in five (21%) of those polled said they had discussed corruption and greed with friends and family over the past month, making it the most talked about global problem, ahead of climate change (20%), extreme poverty and hunger (18%), unemployment (16%), and the rising cost of food and energy (15%).
So when we head into the Christmas Season, let us all make an attempt so that our goodness and generousity gets highlighted more in the media than the corruption which seems to be more prevailing.
I do not know how I missed this article on TreeHugger which mentioned an
interesting turn of events. Basically, the tale begins more than a month ago, when the well-known pop science publication Scientific American launched an online poll asking its readership various questions about climate change and related policy issues. As so often happens when well-known publications publish online polls on controversial topics, less-known ones took the opportunity to skew the results.
Long story short, the poll got hijacked. To the query “The Intergovernmental Panel on Climate Change [the nonpartisan international group that helps synthesize climate science] is …” the majority of respondents said it’s “A corrupt organization, prone to group think, with a political agenda.”
And lo behold, at a congressional hearing, Patrick Michaels, a leading climate skeptic and member of the libertarian think tank the Cato Institute, presented testimony. Among the evidence for his recommendation that Congress ignore the threat of climate change? Not one, but two of the results from the Scientific American poll.
Canadians are a little different. I am currently one of them. I guess we are different in a nice way. Asked in a recent poll commissioned by the Historica-Dominion Institute to name famous Canucks, past or present, who we would most like to invite over for the ideal Canada Day backyard bash, Canadians picked Fox and Wayne Gretzky over a long list of celebrities and historical figures.
From a list of 30 Canadians, Terry Fox – the amputee hero who died in 1981 before completing his epic cross-country run for cancer research – emerged as the most popular dream guest, with 38 per cent of respondents choosing him. Read more about this here.
This selection of who Canadians want to spend their time with on a holiday shows a common trend among North Americans. A lot of us are beginning to accept that people who have brought value to others either through their personal sacrifice or their determined efforts are ‘celebrities’ in their own right. Spending your time with these ‘celebreties’ (only if they were all alive) might be a good thing for your soul after all!