A poll conducted by market research firm Penn Schoen Berland, asked regular viewers of late-night TV about themselves and their habits. I consolidated the results into a table to see what interesting traits you can see among audiences. I don’t watch late night shows and wanted to know where I would fit in, in the event that I wanted to be a late night show watcher.
The poll also found that if all late-night shows aired at the same time, 23 percent of respondents would watch Leno, 15 percent Letterman, 11 percent O’Brien, 10 percent Stewart, 10 percent George Lopez and 8 percent Craig Ferguson. Only 3 percent said they would watch Jimmy Kimmel. Look’s like Jummy needs to get his act together, literally !.